Archive for Direct Marketing Dictionary

Direct Marketing

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Marketing communications sent directly to individuals using post, telephone, e-mail, SMS, rather than through a mass media such as TV or Radio

Digital Print

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Driving images into a printer from digitised computer output as opposed to from traditional artwork. This allows databases and images to combine to create an individualised image for each individual on the database

Digital Marketing

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The use of digital technologies (i.e. internet, SMS and e-mail) to produce individualised communications to create and extend your relationships with your clients

Demographics

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Characteristics of a particular segment of casino games the market. Most common characteristics are age, gender, income and nationality.

De-Dupe

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Removal of duplicate records within a database or between different data sources. This is an casino art not a science as records may not be perfect duplicates. Rules are applied in order to identify the probability that the records are duplicates.

Database Marketing

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Database marketing uses information held within a database slot machines online to extend its intelligence and reach to its customers and prospects

Database

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A database is information on individuals or companies that is organised in such a way as to be easily and efficiently accessed, managed, and updated

Customer Relationship Marketing

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Development of two way communications between customer and seller where casino online a relationship is nurtured through increased knowledge, understanding and relevant responses on both sides

Customer Journey

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The sequence of events from the customers first exposure to casino online the company and/or product to the point at which they fully engage.

Cross Selling

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Increasing the value of an individuals planned purchase of a specific maquinas de slots product, by extending the offer based on extending the sale to include other products or services