Database Vision

Where individuals have expressly given permission for a specific company to contact them. This may be given by channel or purpose

A single communcation sent by mail, but that does not require an envelope. The addressing and postal payment information is printed on the outside of the piece

Merging multiple data files to enhance the data that is already held and purging any exact duplicates.

A firm that undertakes the production and mailing of letters, brochures and other marketing communications on behalf of other companies

Identification and maintenance of your most valuable customers by developing their relationship with you as a company and/or as a brand through delivery of mutually beneficial benefits and services

Mailing lists are often rented for one-time usage or limited use only. The data remains the property of the list owner and is released only for use in the campaign for which it has been rented

A company or individual who sells or rents lists of contact details of companies or individuals for slaes and direct marketing purposes.

Letter stationery onto which a lettertext is typed or printed. In the US this is called a letterform.

Adjusting the space between the letters within a word

A firm that distributes brochures or purchased items to individuals who have requested or purchased them.