Database Vision

Increasing the value of an individuals planned purchase of a specific product, by extending the offer based on increasing the value or volume of the product intended for purchase

The single feature that differentiates a seller”s offering slots online from that of their competitors

Advertising directed at the distribution channels rather than to the end-consumers

Single colour used to highlight an area in a black and white image

The combination of intelligence from every point at which the customer interacts with your company – to enable the company to understand the full extent of the customers engagement with them

Standard Industrial Classification. A hierarchical structure of codes used to categorise companies within industries and their sub groups

A single communcation sent by mail, but that does not require an envelope. The addressing and postal payment information is printed on the outside of the piece

Segmentation is the process of dividing the target market into groups of individuals or businesses who share common characteristics

The use of personal data within a marketing communication for the individual to whom it is directed

Where individuals have withdrawn permission for a specific company to contact them. This may be given by channel or purpose